Durian, the “king of fruits,” has long been a renowned specialty of Vietnam. With its distinctive and delicious flavor, durian is not only popular domestically but also winning over international palates. In particular, the export of frozen durian is opening up a new and promising chapter for Vietnam’s agricultural sector.
1. Origin and Growing Regions of Durian in Vietnam:
Durian originates from Southeast Asia, and Vietnam possesses favorable natural conditions for cultivating this fruit. Key durian-growing regions in Vietnam include:
- Mekong Delta: This is the country’s largest durian-producing area, with provinces like Tien Giang, Ben Tre, and Vinh Long famous for high-quality varieties such as Ri6 and Monthong.
- Central Highlands: Provinces like Dak Lak and Lam Dong have cool climates suitable for durian cultivation, especially for export varieties.
- Southeast Region: Provinces like Binh Phuoc and Dong Nai also have significant durian-growing potential.
2. Frozen Durian Products:
With modern freezing technology, Vietnamese durian is processed into various products to meet international market demands:
- Whole Frozen Durian (with shell): Preserves the natural flavor and shape of the fruit.
- Frozen Durian Flesh (without shell): Convenient for consumption, suitable for eating directly or using in other dishes.
- Frozen Durian Puree (without shell): Used for making ice cream, pastries, smoothies, and more.
3. Significant Market Potential:
- China is the world’s largest durian consumer, with increasing demand for frozen durian products.
- In 2023, China spent approximately $1 billion USD importing frozen durian from Thailand and Malaysia, indicating the market’s vast potential.
4. Key Progress:
- On August 19, 2024, Vietnam and China signed a Protocol on the export of frozen durian, creating significant opportunities for Vietnam’s durian industry.
- This Protocol is the result of high level government attention from both nations, and the hard work of associated governmental departments, and business communities.
5. Export Prospects:
- With the newly signed Protocol, current capacity, and Chinese market demand, Vietnam’s frozen durian export revenue is projected to reach $300 million USD in 2024.
- The Vietnam Fruit and Vegetable Association forecasts that frozen durian exports could achieve $400 – $500 million USD in 2024.
- Frozen durian exports will include whole fruit, durian puree, and durian flesh.
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